It’s hard to believe, but we’re turning eight years old! It’s been nearly a decade of bringing the best that the craft beer industry has to offer and delivering it to your door, and we’re only just getting started. What better way to celebrate our birthday than with a fresh Member Collab Beer for 2021?
In our book, all birthdays deserve a special beer and, when this time of year comes around, we like to team up with one of our brewing pals and create something to mark the occasion to share with you lovely folk. Last year, we teamed up with Siren Craft Brew for The World Beyond My Window, a beer designed by our members’ votes, so we’ve enlisted the help of the HonestBrew members again, this year working with our good friends Gipsy Hill to brew Hip Sip Hooray.
Meet Gipsy Hill, our partners in crafty collaboration this year
We’ve worked with South London’s Gipsy Hill for as long as we can remember, bringing their brilliant beers to customers up and down the country. This year brought the exciting announcement of their employee ownership scheme and 100% of their staff now own a part of the business — a big step in their mission to “brewing a better life”.
As for the beers, you’ll probably recognise a fair few. From the soft, steady sipper Hunter Helles Lager, the heavenly hoppy hit of Hepcat Session IPA, to the gluten-free fave, Bandit, Gipsy Hill’s beers are among our bestsellers and can be found occupying our staff fridges at all times (we always like to be prepared). With regular specials in styles ranging from Double IPA to bold and fruited Sours, they’re the type of versatile brewery that we love to collaborate with, making them perfect partners for this year’s Member Collab Beer.
How we decided on what to brew
We enjoyed getting our HonestBrew members’ input into last year’s Member Collab Beer so much that we decided to do it again! This year, there was a choice of four different styles: juicy New England Session IPA, piney West Coast Pale Ale, a lip-puckering Sour and a thirst-quenching Radler. Evidence of its status as many a craft beer geek’s go-to style, the New England came out on top, but the Westie put up a strong fight.
With the style selected, Gipsy Hill offered us three potential hop bills, which we then put forward to our members. From the choice of an Antipodean blend of Galaxy, Enigma and Kohatu, a big, bold combo of classic US hops Mosaic, Simcoe and Ekuanot; or the new kids on the block trio of Sabro, Azacca and Meridian – the latter emerged triumphantly.
That left us with a name to decide, and after receiving lots of great suggestions from our members (and plenty of NSFW ones) our shortlist went to the polls, and Hip Sip Hooray was voted as our winner. A fitting title for 2021’s Member Collab Beer, we’re sure you’ll agree.
How does the Member Collab Beer taste?
With the winning hop bill of Sabro, Azacca and Meridian, Hip Sip Hooray amplifies the dreamy, fruit cocktail of aromas, serving them up with a smooth, slightly creamy mouthfeel. You’ll probably detect plenty of tropical vibes as well as a bit of a coconut kick, courtesy of Sabro, a hop that’s been gaining a lot of fans in the last year.
As well as being a new customer favourite, Sabro has also become a popular choice for brewers producing New England IPAs, a style of beer that’s all about bold fruity aromas and low bitterness. We think it’s worked out brilliantly in this year’s super-refreshing birthday brew.
How can you get the Member Collab Beer?
Arguably the best bit. If you’re an HonestBrew member, you can get this beer for FREE. We’re going to be making a can of the Member Collab Beer available for each of you to add to your order at no extra cost, as part of our birthday celebrations. It’s just the start of a whole week of exciting offers, chances to win and more, so keep an eye on your inbox and our socials for announcements.
If you’re not a member yet, there’s nothing stopping you from signing up and enjoying this beer on us. It costs nothing extra, and you’ll get our best prices, perks and special offers, plus express delivery as standard. So what are you waiting for? Sign up today and you can be cracking a can of Hip Sip Hooray with us!